In France, it is estimated that there are over 500,000 speed bumps across the country. However, 75% of them do not comply or no longer comply with current safety standards and are therefore illegal today.
Unfortunately, due to budget constraints, small rural municipalities struggle to replace them, despite the risks they pose to road users.
Faced with this challenge, Citroën has devised an innovative approach: transforming the budget of our advertising spaces into a source of funding to renew these essential elements for road safety.
Faced with this challenge, Citroën has devised an innovative approach: transforming the budget of our advertising spaces into a source of funding to renew these essential elements for road safety.
"FOR US, IN SMALL TOWNS, THIS INITIATIVE IS MORE THAN WELCOME. OUR BUDGETS ARE REALLY LIMITED, AND THERE IS ALWAYS SOMETHING MORE URGENT TO REPAIR THAN A SPEED BUMP."
Bertrand Barraud - Mayor Issoire
Rather than investing our budget in roadside billboards, we preferred to invest the same amount so that motorists drive over it. The principle: replacing non-compliant speed bumps with standard-compliant ones in the brand’s colors.
This initiative allows for the replacement of non-compliant speed bumps, relieves the budget of small municipalities, and significantly improves road safety for vehicle drivers as well as pedestrians.
Rather than investing our budget in roadside billboards, we preferred to invest the same amount so that motorists drive over it. The principle: replacing non-compliant speed bumps with standard-compliant ones in the brand’s colors.
This initiative allows for the replacement of non-compliant speed bumps, relieves the budget of small municipalities, and significantly improves road safety for vehicle drivers as well as pedestrians.
"EACH NEW LEGAL SPEED BUMP NOT ONLY MAKES ROADS SAFER, BUT ALSO PROMOTES CITROËN’S COMMITMENT TO SAFETY AND INNOVATION FOR ALL."
Thierry Koskas - CEO of Citroën
Each new legal speed bump not only makes roads safer but also promotes Citroën’s commitment to safety and innovation for all.
Each new legal speed bump not only makes roads safer but also promotes Citroën’s commitment to safety and innovation for all.
Are you the mayor of a municipality and want to join the program?
Citroën is committed to reviewing each request to continue expanding this initiative across the country in the years to come.
Are you the mayor of a municipality and want to join the program?
Citroën is committed to reviewing each request to continue expanding this initiative across the country in the years to come.
General terms and conditions applicable to applications from municipalities for speed cushion funding:
• The initiative is valid until December 31, 2025.
• For each selected municipality, Citroën will contribute to the funding of one (1) concrete speed cushion, which must be installed exclusively on a one-way street, in accordance with current regulations.
• Only applications from municipalities that meet all of the following criteria will be considered:
• A population of 15,000 (fifteen thousand) inhabitants or fewer,
• Approval from all relevant authorities, including the municipal council, road services, departmental council and/or prefecture,
• A call for tenders planned or already carried out for the replacement of speed cushions within the municipality.
Funding method and responsibilities:
• Citroën is not responsible for the technical feasibility of the project, which must result from a preliminary study conducted locally.
• Citroën is not responsible for the compliance of the speed cushion(s) provided by the company awarded the contract with applicable national standards and regulations.
• Citroën is not a party to the contract between the municipality and the supplier(s) selected through the tender process.
The beneficiary municipality is solely responsible for:
• Launching a call for tenders in accordance with public procurement regulations,
• Selecting a certified provider for the supply and installation of the device,
• Managing all administrative and regulatory procedures related to the installation (decrees, authorizations, compliance, etc.).
• Applications will be reviewed on a rolling basis until the allocated budget is exhausted. A response will be provided subject to eligibility and technical feasibility.
